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Spoilers
This page contains spoilers about the Heartbound ARG. If you want to solve the puzzle yourself, avoid reading this article.
Lucky arg

To get to this page you have to play through the demo and get the Darksider Glyphs from 4 endings and translate them. They read:

DONOTTRUSTTHEM
GIVEUPGIVEINGIVEOUT
BURNBRIGHTBURNOUT
SOMETIMESWHENYOUWINYOULOSE

Combine all 4 answers into 1 word and add that after the "DIVERGENCE/" in the URL for The Choice to arrive at this page.

In the page's source you will see:

<div class="Francis">
    <!-- EGGEGEGEEEEGGEGEEGEEGEEGGEEGEEEEGEEEGGEG -->
</div>

The key word "Francis" tells us the cipher we have to use is the Baconian cipher. Using a key of A=E and B=G the above text deciphers to "NINETEEN".

We can now go back to the The Choice to solve the puzzle. 

There is another page that looks like this one when you solve the puzzle, that says very soon.